Beta launching summer 2026 · Building in public

Your AI Fitness Coach. In your Discord. Every day.

1-on-1 coaching that builds your workouts, plans your meals, tracks your progress, and shows up when you need a push. No app to install — it lives in the chat you already use.

your-coach
M
Max
Got 30 min before a meeting — what should I do?
AI
Coach
Push day, half-volume: 3×8 incline DB press, 3×10 cable row, 3×12 lateral raise. 6 working sets, you're out in 22. Go.
M
Max
Done. Press felt heavier than last week 💪
AI
Coach
Logged. That's 3 sessions this week — best streak in a month. Sunday I'll send your weekly brief.
What you get

A coach who actually shows up

Generic apps give you templates. Your coach gives you decisions — for the workout, the meal, the recovery, the streak.

🧠

A coach who knows you

Tell it your goals once. It remembers — every workout, every meal, every PR. Coaching gets sharper the longer you train.

🏋️

Workouts that adapt

Personalized programs you can tweak by chat. "Swap squats for lunges today." Done. "Travelling, hotel gym only." Handled.

📲

Tap-to-coach at the gym

Tap your phone on a sticker. Today's workout, set logger, rest timers, and a coach in your ear — instantly. No app install.

📊

Your weekly progress brief

Every Sunday, a clean report of what you crushed, what to focus on, and the plan for the week ahead. Delivered to your inbox.

How it works

Three steps to your coach

Designed to be the easiest fitness commitment you'll ever make.

Sign up

One-click Discord login. Pick your tier. You'll get an instant private coaching channel with just you and your coach.

Tell your coach about you

Quick intake on your goals, experience, and what you've got to work with. Pick a coach name and a training style that fits your brain.

Train. Log. Improve.

Chat about it. Tap a sticker at the gym. Get your weekly brief. Repeat.

Build progress

We're building this in public

Real timeline, real status, real wins. We share what's shipping so you know exactly when to expect launch.

Phase 1 of 5 shipped · beta targeting summer 2026 Last updated May 3, 2026
Phase 1

Marketing site & waitlist

✓ Shipped
Phase 2

Coaching foundation

⚙ In progress
Phase 3

AI coach goes live in Discord

→ Up next
Phase 4

Tap-to-coach gym mode

Future
Phase 5

Beta launch

Future

Latest updates

May 3, 2026
Phase 0 reset. Took a hard look at the build and rebaselined where we actually are. Marketing site shipped; the coaching SaaS is next.
May 2, 2026
Marketing site shipped. Build-in-public landing page live with waitlist capture. You're looking at it.
Apr 28, 2026
Sharpened the spec. Locked in the architecture for the Discord-based AI coach: 1-on-1 private channels, multi-tenant from day one, tap-to-coach extension via NFC stickers.
Pricing

Two ways to train

Standard for daily coaching. Managed Beta for the full experience with white-glove touches.

Standard

from $10/month
Available at launch · open to all
  • 1-on-1 private coaching channel
  • AI-built workouts and nutrition plans
  • 90 days of training history
  • Tap-to-coach gym mode
  • Custom coach name and training style
Claim my spot
Claim your early spot

Be first in

Beta opens with 50 Managed slots and unlimited Standard. We'll email you the moment it's live — and share progress along the way.

Questions

Frequently asked

Do I need a Discord account?

Yes — your coaching happens in a private Discord channel that's just you and your coach. Discord is free and takes 30 seconds to set up if you don't have an account.

When does it launch?

Beta opens summer 2026. We update this page weekly with progress. Anyone on the launch list gets the invite the moment beta opens.

What if I don't have a gym?

You're covered. Tell your coach what you've got — bodyweight, dumbbells, a hotel gym, a full setup — and your program adapts. Tap-to-coach gym mode is a bonus for gym-goers, not a requirement.

How is this different from generic AI fitness apps?

Generic apps give you templates. We give you a coach with memory — it knows your last workout, your last meal, your last PR, and your last excuse. Plus it lives in a chat you already use, instead of being yet another app you forget about.

What happens to my data if I cancel?

Your training and nutrition logs are kept for 90 days while you're subscribed. If you cancel, your private channel is archived and your data is removed within 30 days. Your call — your data.

Can I name my coach?

Yes. Pick any name — Coach Tanya, Iron Mike, Zen Master Bob — and it'll show up in every conversation. You can also pick a training style preset or write your own.